Forescout Academy Explainer

Creative Direction: Haley Revels
Art Direction: Haley Revels
Design: Haley Revels
Animation: James Ortwerth, Haley Revels
Voice Over: Aja Blue
SFX: Haley Revels, Soundly

I was tasked with creating a promotional video for Forescout Academy, Forescout’s internal and customer-facing LMS. I wrote the initial script, which was later revised by Sales Enablement and Product Marketing. Additionally, I drew the storyboards, directed the voice-over artist, and brought on an additional animator to help complete the project. Beyond the video, I branded the LMS with custom iconography, course cards, illustrations, certifications, badges, and more. I also developed a Training Service brochure, complemented by an interactive learning journey.

The concept for Forescout Academy originates from the name "Forescout." “Fore” signifies ahead, before, or in front, while “Scout” reflects searching or exploring. As the Academy focuses on human-centered education, I wanted to ground the narrative in human elements rather than technology. The story’s foundation revolves around visibility. For me, a hiking journey serves as the perfect metaphor: a scout ventures into unfamiliar terrain (be it digital or physical), equipped with tools like maps, binoculars, or Forescout itself. Their mission is to navigate challenges—symbolized by wolves, bears, and river rapids—and ascend to the highest peak, achieving 100% visibility across the threat landscape.