2021 IBM Partner Ecosystem Rally Virtual Event
Design: Haley Revels
Animation: Haley Revels
Music: Dan Schneider
Agency: Centerline Digital
The concept for the event was to marry traditional fine arts with technology and modern innovation. We chose to do visual fine art vignettes for the interstitials and I tried to incorporate all sorts of artistic expression in the Hype Video storyboards: dance, music, sculpture.
Watercolor
I really enjoyed problem solving here. I had done “ink reveals” in After Effects before, so I started there, sprinkled in some tips from YouTube tutorials, and conducted additional experimentation. I am relatively happy with the result, although it could be more realistic.
Acrylic Paint
I am least happy with this interstitial, of the three. I wanted to show gloopy paint, really thick texture, but that proved difficult to replicate in 2D. I think if I did it again, I would make a 3D texture or maybe even go analog and film my own gloops!
Chalk Pastel
Another fun challenge. If I returned to this one, I would add more detailed and jagged edges to the tails of the strokes. I was, however, tickled with my idea to add those pastel dustings falling onto the page. I did not, but I should have, used Element 3D to create those.
Hype Video
I was also tasked with helping to conceptualize the art and creative direction for the event’s ‘Hype Video.’ We wanted to meld various fields in fine art with modern industry and technology. To achieve compelling compositions within IBM’s brand guidelines, we utilized IBM’s unique design grid and integrated their teal-blue-purple palette as accent splashes in each scene.
Animatic
Before handing off resource files and storyboards to the motion graphics designer, I created this short animatic to help convey the motion in certain transitions. Full boards are below.
